Kraft Heinz Sells Maxwell House and Tassimo in a $650 Million Deal

Kraft Heinz is selling its North American coffee business, including Maxwell House and the Tassimo pod system, to private equity firm One Rock Capital Partners in a deal valued at $650 million, Daily Coffee News reports.

The package covers seven brands: Maxwell House, Gevalia, Yuban, Sanka, Tassimo, Nabob and Ethical Bean, along with the coffee plants in Jacksonville, Florida, and Vancouver, British Columbia. Per the report, Kraft Heinz will keep a 30% minority stake, expects about $500 million in cash after taxes, and plans to put that toward its debt. Roughly 250 employees are expected to move over with the business. The deal isn’t expected to close until mid-2027, and it still needs regulatory approval.

One Rock’s specialty is buying and reworking businesses that big companies are shedding; Daily Coffee News notes it bought Nestlé’s North American bottled water business in 2021. The firm says it plans to invest more in the brands. Kraft Heinz didn’t say how much the coffee division earns, but the outlet points out that the company blamed higher coffee costs for price increases in its 2025 results, alongside falling coffee sales volumes.

Our take: nothing changes on the shelf for now, and Maxwell House and Gevalia K-Cups shouldn’t go anywhere. Tassimo owners have the most riding on this. It’s a closed pod system with very few third-party T-Discs, so its future depends on whatever One Rock decides to do with it. If pod prices are what you’re watching, our cost-per-cup breakdown shows where the real savings are.